DENIM RETAIL GROUP, S.A. de C.V.

LAST UPDATE: JULY 02, 2025

A. PRIVACY POLICY

This is the website of the store whose trade name is BONAGE, owned by the legal entity, DENIM RETAIL GROUP, S.A. de C.V. (hereinafter, "BONAGE"). This Privacy Policy corresponds to the domain of the website sv.bonage.com (hereinafter the Site).

The User (hereinafter User or Users, as appropriate) accepts without reservation or limitation, each and every one of the conditions of this Privacy Policy of the BONAGE website.

In accordance with the Electronic Signature Law and the Electronic Commerce Law, which aims to establish the principles, rights, obligations, and procedures that regulate the form of commercialization through our website or any digital platform; BONAGE extends this Privacy Policy for the processing of Users' personal data.

Personal data is any information concerning natural persons that identifies them or makes them identifiable (hereinafter "Personal Data") and financial personal data is data corresponding to credit card information, online banking, bank accounts, or other information that identifies the User's financial data (hereinafter "Financial Data").

1. USER CONSENT

Users acknowledge and agree that the use and participation of the Site implies their acceptance of the terms of this Privacy Policy and governs the use of the Site, its benefits, and our products and services. In addition to the foregoing, upon registering on the Site, the User acknowledges and agrees that:

• They have been made aware of this Privacy Policy;

• They understand and agree to the terms established in this Privacy Policy; and

• They give their express consent for the processing of their Personal Data and Financial Data, in accordance with the same.

2. DATA COLLECTION MECHANISMS

The Personal Data collected by BONAGE may be obtained electronically or through our parent companies, affiliates, subsidiaries, and authorized managers, through the following mechanisms:

• The BONAGE website, mobile applications, and social networks;

• By updating or modifying your previously registered Personal Data and/or Financial Data;

• Through managers and third parties;

• Through Cookies technology, which collects information to personalize the ads that appear on our sites and mobile applications on sites owned by other companies;

• Through Web Beacons technology that collects a record of the pages and advertising material accessed.

3. PURPOSE AND USE OF PERSONAL DATA

The processing of Personal Data will be carried out carefully and only to fulfill the following purposes, which are necessary to maintain the commercial relationship with Users and offer the services of the Site:

• Identify Users for the execution of contractual obligations to which the User is a party.

• Register Users in our systems so that they can enjoy the available programs and promotions.

• Provide Users with services, products, or information, including new services or products related to those already contracted or acquired.

• Deliver products purchased or provide the contracted service.

• Process orders and inform you about their status.

• Perform the collection and billing process.

• Address questions, complaints, clarifications, returns, as well as respond to them.

• Compliance with our legal obligations and exercise of our rights.

4. TRANSMISSION OF PERSONAL DATA

Personal Data may be submitted, transferred, or stored in the Republic of El Salvador or in a different country with equal or better data processing conditions, for the purposes described in this Privacy Policy, and will be carried out in accordance with all applicable laws. By providing your Personal Data, the User authorizes BONAGE to process it directly or through its parent company, affiliates, subsidiaries, managers, or third parties, for the purposes indicated in this Privacy Policy.

Financial Data and credit card payment information are handled by the banking entity subcontracted by BONAGE (Banco Agrícola, S.A. and Banco de América Central, S.A.) and are subject to the terms and conditions of said provider, which are accepted at the time of payment by the User. BONAGE does not store or handle Financial Data or credit card information of the "User".

 5. REVOKE CONSENT

To opt out of receiving direct mail (such as catalogs and postcards) and promotional emails, contact us using the contact information on the Site.

The User agrees that, even if they opt out of receiving promotional communications, BONAGE may continue to send them non-promotional emails, such as those about their account or ongoing business relationships.

 6. ABOUT OUR VIRTUAL TRY-ON:

At Bonage, your privacy is a priority. Our virtual try-on uses artificial intelligence to help you visualize how our garments would look on you, which may involve slight modifications to your image to offer a more realistic experience. This preview is completely private: only you can see it and it is automatically deleted at the end of the session. We do not save or access your photos at any time. The entire process is protected with modern encryption technology so you can try it on with confidence, knowing that your information is secure and only in your hands.

7. CHANGES TO PRIVACY POLICY

BONAGE may make changes to this Privacy Policy at any time, but Users can consult the most recent version through the Site.